Beacham & Company, REALTORS® will give its clients another advantage over competitors when our listings go online from within “The Great Firewall” of China later this spring through a partnership with Leading Real Estate Companies of the World (LeadingRE).
LeadingRE has developed a Chinese version of the organization’s website that will be hosted in China. The website was created because it is difficult for Chinese consumers to access websites not hosted in China as they are subject to a problem humorously called “The Great Firewall of China.” Websites not hosted in mainland China frequently experience slow load times and occasional blocks. When launched later this spring, the new website will enable Beacham listings to reach 618 million active online consumers in mainland China. The website will be exclusive to members of LeadingRE.
The website will be translated into Mandarin by a professional staff in China due to the small percentage of mainland Chinese who can read English and to provide a localized browsing experience. Online inquiries will be managed by local Mandarin-speaking real estate professionals, providing a quick response time. These representatives then create a direct, vetted, and meaningful introduction to Beacham listing agents.
Reaching Chinese consumers – particularly China’s wealthy – is critical because 90 million Chinese search for property online every month. In addition, more than 60% of China’s wealthy are engaged in overseas investment or immigration. The National Association of REALTORS® reports in their latest home buyer study that China is among the top three source countries for international home buyers in Georgia.
Beacham listings have been featured on the Chinese real estate website Juwai for years but the new LeadingRE site offers a more Americanized online experience including enhanced imagery, graphics, and content.
