What are Millennials Buyers Looking For?

Millennials are America’s largest group of home buyers who are changing the real estate market everywhere. According to reports, 37% of millennials (25 to 34) own homes; this is 8% lower than GenX and baby boomers at the same age. Why is this? Well, there are many possible causes, but let’s first start with where millennials prefer to live: cities. The cost of living in and even around cities has elevated to a far higher cost than past generations experienced. This is partly due to notorious regulation and market intervention that real-estate markets in big cities are known for, which decreases supply and increases the costs of renting and home-owning. 

Millennials are also waiting much longer to get married and have children, therefore reducing their demand for a spacious home. Lastly, the student loan debt has increased substantially with college becoming more expensive than ever; almost half of the millennial buyers have debt. So, understandably, millennials aren’t buying many homes on the whole; prices are just too high, debt is too great, and cost-of-living is too demanding for many to be able to save up the money for a down payment feasibly. 

So what are they looking for?

The reasons for the millennial decrease in home-buying aside, for those millennials who are looking to buy, what exactly are they looking for? Communities with an emphasis on walkability are among their favorite places to reside. They are also looking to be close to public transportation, nightlife, and other amenities. Many are turning their noses up at the sprawling homes of their parents’ generation and instead seeking affordability and flexibility. Millennials are moving away from strip malls and highways and settling down in places with a mix of suburban and urban features, dubbed “surban”. Millennials seem to value an urban vibe to a greater extent than past generations, and devalue long commutes and periphery living.

 

Going Green

One way to attract millennial buyers is building and renovating homes to be energy efficient. Adding solar panels to the roof, energy-efficient lighting and skylights, and most other project concerning sustainability will increase the appeal to young buyers. Federal tax incentives are becoming more and more available for energy-efficient upgrades to existing homes, and financing for solar panels are currently available that will pay off in as little as seven years depending on the tax incentive programs of your state. These “go-green” initiatives appeal to millennial progressive mindset and adhere to their tastes. Millennials have shown that, as a generation, they care a lot about the environment, so an environmentally friendly space is a great way to make them feel good about the biggest purchase of their life.

 

Affordable Cities

Millennials love cities, this much is apparent. However, the living costs associated with city living have elevated to a frightening level in the modern-day. Why? It boils down to economics. Cities will always unavoidably have higher prices because of the increased demand to live there, and this, paired with market intervention such as rent-control and zoning regulations, is resulting in sky-high living prices. In extreme cases, the over-regulation and interference in housing and rental markets decrease or even stagnate the growth of new housing stock. Because of this, prices for the existing houses increase through supply and demand. Thus the best, and arguably the only way, is to get millennials in mass start to buy more homes going into the future is to decrease the cost of them. 

Millennials have become quite enthusiastic over what they call “affordable cities” for this reason. They are exactly what they sound like: affordable, modern cities that give the feel of urbanity while maintaining a low living cost to the citizens. More and more young adults are moving out to and settling down in the Midwest. This trend should not be at all surprising, as some simple math can show anyone that the average millennial needs 28 years for a San Francisco down payment, compared to less than three in Kansas City. The conglomeration of universities, cheap real estate, and fresh development is creating pockets of youth in Midwestern places like Kansas City and reviving entire parts of the cities’ economies as well as increasing their populations. Des Moines is another city millennials love. Their population grew by 1.76% last year; mainly through the addition of new citizens fleeing the high living-costs of “superstar cities” such as Los Angeles, San Francisco and New York.

 

Yards & Dog Parks

One of the top things that millennials consider when buying a home is their pets! Here are the facts: Realtor.com states that a whopping 73% of millennials currently own a pet, and 89% of the millennials who bought a home in 2018 owned a pet. On top of this, 79% of pet-owning homebuyers who closed on a property in 2018 said they would pass up an otherwise perfect home if it did not meet the needs of their pets. Wow! Numbers like these are nearly infallible; it seems that millennials unquestionably adore their pets, especially dogs. The needs of their furry friends are near the top of the list of things affecting their home-purchasing decisions.

With marriage rates falling and people waiting until unprecedented ages to have children and start families, dogs and other pets are increasingly the only families that young adults live alongside; and they’re treated as such! Pet-centered amenities such as dog-parks, big back yards, and running trails are often just as important in a home purchase to a millennial as any other amenities. If you’re selling your home, or perhaps you’re a landlord and you’ve noticed a lack of pet-friendly amenities associated with your property. Take action and consider installing a fence, modern pet door, or a dog grooming station; also consider advertising any local pet-friendly locations such as restaurants or pet-supply stores. So, in sum, to successfully attract young adults to your property, don’t forget to cater to the needs of their faithful companions, or you may find yourself unpleasantly surprised! 

 

Beacham Gives Back: Make-A-Wish

On September 12th there was a new light inside the Beacham & Company REALTORS® office. 6-year-old Madeline joined our Beacham family in celebrating her wish reveal! Madeline is just like any other 6-year-old, obsessed with all things pink, princesses and My Little Pony. However, her and her family face the battle of Madeline’s diagnosis on a daily basis. This sweet, courageous and loving little girl struggles in managing a malignant rhabdoid tumor. After our time spent with Madeline and her family, we would’ve never known. Though she may be in a constant state of struggle and pain, her smile and laughter filled our office; all we saw was a little girl full of life.

Make-A-Wish Georgia was chosen as this quarter’s Beacham Gives Back beneficiary. Thanks to the outpour of support from the staff & agents here at Beacham & Company, we were lucky enough to be apart in making Madeline’s dream come true. Her wish was to go to Disney World. With families who fight malicious diagnoses like Madeline’s, it becomes challenging for things like this to happen. The financial burden of her illness, and her parents juggling three children, Madeline’s older brother and sister, it was the least we could do in making just one day brighter for sweet Madeline.

The agents and staff here at Beacham & Company came together in turning our office into a night Madeline wouldn’t forget. Madeline was greeted by Princess Nicole (A Beacham agent), who put on her Belle dress and treated Madeline like the little princess that she is. Surrounded by a princess cake, her favorite toys and Mickey & Minnie Mouse ears to celebrate, we created a space to share the heartwarming news, that Madeline and her family would be sent to Disney World.  It is opportunities like these that make us all proud to be on the same team. We came together as a company to be a part of something so much bigger than ourselves, and so much bigger than any house we could ever sell. While Madeline and her family continue to fight for her life, we are proud to have given her just one day, where she can hopefully forget about everything except feeling like the princess she deserves to be. It’s been an honor to serve the Make-A-Wish Georgia foundation and we look forward to continuing our support. Making magic happen any way we can!

 

If you would like to submit a charity for consideration, you can email us at info@beacham.com. Please keep in mind that charities must be approved by our agent.  If you know a Beacham agent, we encourage you to contact them directly about participation in this program.

Best Fall Getaway Destinations in Georgia

Who doesn’t love a quick weekend getaway in the fall?! When September hits we can’t help but get a little excited for the upcoming season. Georgia offers a multitude of destinations; from the North Georgia mountains down to Savannah’s Tybee Island.

Cloudland Canyon State Park 

Situated in northwest Georgia on the western edge of Lookout Mountain you’ll find Cloudland Canyon State Park. The park’s most popular trail, the Cloudland Canyon Waterfalls Trail, drops from the canyon’s towering walls to its floor and hikes to two stunning waterfalls, Cherokee Falls and Hemlock Falls. If you’re looking for a quaint bed and breakfast check out Chanticleer Inn! If you’re wanting to be super close to the park these Airbnb’s have spectacular views: Vantage Point, Cabin on the Hill, Cloudland Cottage.

 

Barnsley Gardens Resort 

Sitting on 3,000 acres in Georgia just north of Atlanta offering a luxurious relaxation lifestyle. Offering a multitude of activities like golf, clay shooting, kayaking, swimming, horseback riding and biking. The accommodations are adorable with southern cottage exteriors. Also, Rome, GA is a quick 20 min drive featuring a picturesque downtown area with family owned restaurants.

Blue Ridge, Georgia

Only 90 miles north of Atlanta you’ll find peace and quiet with spectacular views. You can rent a cabin with a hot tub and enjoy fall in luxury. Plenty of yummy restaurants, quirky mountain shops, waterfall hikes, horseback riding and of course local wine/beer. You can check out all of the annual festivals here. Whether you’re looking for lake views, mountain seclusion, or something right downtown, you’ll find it in Blue Ridge!

Fall for Autumn at The Ritz Carlton, Lake Oconee

The crisp fall air is always better at the lake. The vibrant foliage contrasting against the lake is a beautiful scene that shouldn’t be missed! The Ritz offers a sprawling resort style backyard, hammocks nestled among the Georgia pines and fireside seating areas where you can enjoy spiced cider and s’mores. Also, the spa cannot be missed!

Cháteau Elan Winery & Resort

Whether it’s a getaway or staycation, Chateau Elan has it all. Described as European luxury meets southern hospitality, this is the most awarded winery and resort on the East coast. There is superb dining, golf, spa, tennis and of course, wine. To check out everything else it has to offer, click here.

 

Autumn in the Classic City Athens, GA

Fall in Athens is something that cannot be explained, only experienced. When there’s a game “Between the Hedges” the city sparks a certain magic; especially in the fall. This southern city is marinated in diverse culture with quirky downtown stores, art galleries and a paramount music/bar scene. The food scene is unparalleled with internationally acclaimed chefs and up-coming talents. If you’re going on a home game weekend book ASAP or stay a little outside the city for more availability. For non-home-game weekend check out these accommodations: Hotel Indigo, Graduate, Normaltown Airbnb.

 

Festival Season in Savannah, GA

You might think why go South for fall, but we say why go anywhere else!? Summer humidity has left this city and the crisp fall mornings have arrived. Walking down the cobblestone streets under the beautifully shaded trees with a morning coffee in hand is unbeatable. Oyster season is in full swing and being on the coast means you have direct access to the freshest ones! Savannah Food and Wine Festival, Jewish Food Festival and the SCAD Savannah Film Festival. Tybee Island is now less crowded and you can enjoy the views in peace, fish and take the perfect Christmas card photo! Places to stay: The Bohemian Hotel, Ballastone Luxury Inn, The Inn on West Liberty, 1869 Historic Home.

 

 

Keeping it Real Estate: At Home with Wendy

We sat down with Wendy Petersen to discuss how she got into real estate, where she loves to travel and why she chose Beacham.

Originally from Hawaii, she went on to attend The University of San Francisco. Wendy happened upon Atlanta totally by chance when she tagged along with a friend who was in route to a wedding. Twenty-five years later, Wendy still calls Atlanta home.

Wendy’s passion for real estate goes hand in hand with her extensive knowledge of negotiation, construction and remodeling. She worked as an associate at Carter for 10 years, a full-service commercial real estate firm where she cultivated her skills. Right before she was going to retire, a broker called her up and convinced her to transition to one of Atlanta’s top residential real estate companies. Here she earned Senior Marketing Consultant and Accredited Relocation Specialist designations and she achieved life member status of the Atlanta Board of Realtors Million Dollar Club.

Step inside Wendy’s beautiful home with us and catch a glimpse of her trendy style and home décor.

 

 

What attracted you to Beacham?

“The professionalism here is unmatched. The marketing is second to none with the marketing staff going above and beyond for each listing. I’ve always looked up to Glennis because of the high sense of integrity she holds. I just always felt good about coming here, and I haven’t been let down!”

What sets you apart from other real estate agents?

“What I find works best for me is accepting only a certain amount of clients per year so I can give them my full, undivided attention. Because selling/buying a home is such an emotional process I want to be there for each of my clients.”

If you could own a house on one street in Atlanta, which would it be?

“While there are so many beautiful streets, if I had to choose only one it would be Cherokee.”

 

 

What is your favorite restaurant in Atlanta?

“Atlanta has so many good restaurants! My favorite food is sushi, so I would have to say UMI.”

What home design trend are you into right now?

“I’m really loving the seamless glass doors. I’ve seen a few in design magazines, but the trend hasn’t officially started here in Atlanta yet.”

If you could live any other place, where would it be and why?

“Honestly I think I’d stay in Atlanta. It’s central to everything in the world, with the help of Hartsfield Jackson. But if I had to choose, I would pick California. The laid back attitude is relaxing and it’s kind of like coming home because I remember all of my college days.”

 

 

 

 

 

What is your absolute favorite concert you’ve ever attended?

“My all time favorite I’d have to say was when I was a guest at the Grammys! It was such an experience because it was full on red carpet vibes. It was 10 concerts in 1!”

What have been your favorite places you’ve traveled to?

“Since I’m from Hawaii I really love going home, so that would be my #1. Italy and South of France are spectacular for eating and shopping. Vietnam was an unbelievable experience, I enjoy immersing myself in new cultures. I do want to dive deeper into SouthEast Asia and Bhutan is on my list!”

 

If you’re interested in working with Wendy, click here! 

 

 

 

 

Jeni’s Ice Cream NOW OPEN in Buckhead!

An Atlanta favorite, Jeni’s Ice Cream, is officially making its way to the Buckhead Marketplace right on West Paces Ferry Rd. Here at Beacham & Company, we are especially excited because Jeni’s newest Scoop Shop is going to be conveniently nestled right across the street from our office, located at One Buckhead Plaza. Buckhead is lucky to claim the fifth official Jeni’s, and not only will this new addition increase the sweet tooth of its residents, but bring more money/jobs into the city. And what better way to do so than over an ice cream cone?!

Jeni’s is known for building their flavors from the ground up to melt in a specific way; plus their flavors are always outstanding. They are a Certified B Corporation endorsed by the international nonprofit B Lab as a company that meets rigorous standards of social and environmental performance, accountability and transparency. Jeni’s mission is simple, ‘We believe that you can grow a business as a community of people, with artful attention to detail and the customer experience AND continuously get better at the same time.”

Jeni’s will be bringing more than just flavor to Buckhead, they will be bringing its customers together.

 

SOLD: Historic Brookwood Hills Home

This timeless piece of Atlanta architecture, ideally located in Brookwood Hills, at 14 Palisades Road is declared SOLD! Kyle Baumann and Elise Baumann of The Lowe Baumann Group represented the sellers. On the market for $1,299,000.

This traditionally-styled, red brick exterior home has not been on the market in over 50 years! It is clad with hardwood floors, built-in bookcases and large light-permitting windows. As a Neel Reid home, it boasts as much history as it does character. This Atlanta gem features a James Means library on the main floor and an Ivan Bailey fountain in the back private garden. The home offers a secluded sanctuary for the owner to slip into. This historic masterpiece also highlights 4 bedrooms, 4 bathrooms, a separate dining room with space for 12, a kitchen island, and a separate in-law suite.

From the poshly striped wallpaper to the quiet enclosed backyard, this home truly is one-of-a-kind. The 10′ ceilings besiege the interior of the home; accompanied by the vast yet inviting rooms throughout. This home is an idyllic icon within the Brookwood Hills neighborhood. This area of Buckhead divulges some of Atlanta’s leading restaurants, like that of Watershed and Houston’s. The covetable Ansley Golf Club is nothing but a short drive from the home, encouraging community engagement. This traditional, adorned in ornate detailing remains influential in Atlanta Real Estate.

 

See more here

Charming Victorian Graces Inman Park

This classic 3bd/2ba Inman Park home circa 1907 retains original character while offering access to some of Atlanta’s trendiest restaurants and shops. This $800,000 piece of history is even walking distance to the ATL Beltline! This bungalow features 3 sizable bedrooms that provide the upmost comfort. The privacy of the property’s backyard is something coveted by many potential home owners. Retreat to the fully-fenced, private yard surrounded by professional landscaping, and allow yourself to indulge in nature. Walk the steps of this historically elegant cobblestone pathway and come see the property for yourself; this one won’t be on the market for long!

Enjoy the fresh air of Atlanta and spend some time on the welcoming front porch swing!

 

Experience a spacious living room environment!

Cozy up next to one of the five working fireplaces this Victorian has to offer! The inside adorned in stunning hard wood floors throughout, accompanied by the irresistible 12′ ceilings enhancing the natural light in each and every room. Enjoy a fully renovated kitchen with stainless steel appliances, accompanied by a sought-after wine rack. Prepare a meal on desirable stone counters, to be later served on the kitchen island while enjoying the sounds from the warm crackling fire!

Beautiful views to be seen from the kitchen window while cooking!

The stunning hardwood floors are continued in the Master Bedroom, which is nothing short of chic! Not only is the bedroom itself impeccably maintained, the master is graced with a walk-in-closet (everyone’s dream!) as well as a renovated bath with a double vanity and large shower. Find a private sanctuary within your own bedroom.

Get some R&R after a long day…

Serenity is abundant in these bathrooms, especially the secondary ones! The classic tiling and wood combined with the updated fixtures is the epitome of the home’s fusion of modern comfort and original character.

Embrace the serenity!

The inviting outdoor space, including a fully landscaped backyard and wrap-around porch, allows you the perfect opportunity to charm guests, or to just sip a coffee and read a book. Spend time with friends and family while enjoying the fresh air that Atlanta brings. Fall is upon us!

An open backyard to entertain with and enjoy!

 

Listed by Judy Higgins, see listing here.

On Trend: Wood Accents Are The New Neutral

Transition Between Materials

Wood is an extremely distinguished element when added to an interior space. Bringing comfort, warmth and natural beauty inside is why people love it so much. Wood can be incorporated into just about any style including modern, rustic and vintage. Stacking up birchwood logs into a decorative fireplace or even a working fireplace during the non winter months is a great way to warm up any space. Adding reclaimed beams to high ceilings can make the space feel more intimate. Wooden light fixtures have become a major trend because they easily incorporate into most spaces, are sustainable and offers an organic look.  The highly flexible material pairs beautifully with everything from marble to concrete, to metal and glass.

Kitchen Inspo

Photo Courtesy of Hunker Home

Photo Courtesy of Lulu and Georgia

 

Photo Courtesy of Grand Tradition Homes

 

Living Spaces

Photo Courtesy of cocokelly

Photo Courtesy of Amber Interior Design

Photo Courtesy of: Beacham and Company

Photo Courtesy of McGee and Co.

Bathrooms

Photo Courtesy of Adore Magazine

Photo Courtesy of Dwell

Photo Courtesy of pinimg

Photo Courtesy of Home of Pondo

Beacham Officially Welcomes Steve Meister

Born in Canada and raised in distinct regions of the United States, including Michigan, New York, Massachusetts and California, Steve Meister has happily called Atlanta home for the past 33 years. He and his wife Nancy live in a circa 1928 home in Garden Hills, where they raised two sons. The historical Buckhead neighborhood continues to be the centerpiece for the family’s activities and charitable and social involvement in Atlanta.

Steve graduated with a degree in industrial design from Michigan State University and cut his teeth in complex corporate environments for Xerox and General Electric before migrating to product design-consulting firms. From there, he earned partner at one of the oldest product design consultancies in the Southeast.  In this role, Steve served as the key liaison between clients and internal development teams and created and negotiated contracts. Providing custom solutions and excellent service to his clients naturally translated to Steve’s real estate career.

He is a past President and board member of the Georgia chapter of the Product Development & Management Association (PDMA) and currently serves on the board of TEDxAtlanta, where he has co-produced their annual event which draws more than 700 attendees. Steve has also served as guest lecturer and design juror at Georgia Institute of Technology, Auburn University, Michigan State University and Rochester Institute of Technology.

Steve joined Beacham and Company, REALTORS to combine his passions for design, architecture, and home construction with creating amazing home investment experiences.  Whether someone is purchasing their first or fifth home, relocating to Atlanta or downsizing, the process can be complex and overwhelming. Steve intuitively applies his business experience, negotiating skills and design expertise in order to identify unique real estate solutions, whether its investment property or a dream home. Steve is the consummate professional, readily solving problems, delivering superior service and exceeding his clients’ expectations.

Keeping it Real Estate: At Home With Jennie

Atlanta born resident, Jennie Wilson, dishes on her past, life at home and why she loves real estate.

6 years ago Jennie joined the SkogstadSodemann Team and began building her network of referrals, vendors and now clients. This year Jennie ventured out on her own and is utilizing her sharp instincts to further elevate her already impressive real estate track record. Jennie’s decision to move back to Atlanta after attending college in D.C. was an easy one after meeting her husband, Jarad, sophomore year. Jennie obtained a law degree while Jarad was busy getting his PhD from Emory University; and soon there was another Wilson, Colin who is now 6. Her second, Emma, is 17 months.

Currently living in Brookhaven, she loves home decorating, finding the best deals in HomeGoods and shopping at Nordstrom + Poppy’s! She’s currently redesigning her kitchen and we got a sneak peek of her backsplash options!

We’ve asked Jennie to share her insights on real estate – living in Atlanta – and why she chose Beacham.

 

 

What sets you apart from other real estate agents?

“I think the fact I work so closely with my clients. I’m very personable and always make myself available to clients during this stressful period of transition. I don’t just close deals, I become friends with most of my ‘clients’ by the end! Never forget, it’s a relationship business.”

What is one piece of advice you would give to a brand-new agent?

“My best advice is work as an assistant for an experienced agent, even if it’s only for a little while. Real estate is comprised of so many moving parts and working for someone who is experienced and successful is invaluable training. Not only do you get hands-on practice, but you also get a glimpse of what you are getting in to; as it can be a lot of crazy!”

Why broker with Beacham?

“I feel like Beacham really strives to take care of their agents. The marketing department is always ready to help and answer any questions I have. They can come up with a personalized marketing plan for anything/everything I need. Photography is HUGE here. So many agents I talk to in the field are astounded we don’t have to pay for it! Because I’m such a personable person I love the vibe in the office and company in general. Beacham just feels like home!”

If you could live on one street in Atlanta, which one would it be?

“I would live on King Road, the houses are gorgeous, the lots are big, close to Chastain Park and it’s very quiet.”

What is something people don’t know about you?

“I really love 80’s hair bands like Def Leppard and Poison!”

What is your favorite season in ATL and why?

“FALL! All of my friends will tell you I am fall crazy. I just love everything about it. Fall clothes are my absolute favorite – jeans, boots and blazers – my uniform. The weather is perfect, not too hot but not too cold. I’m not sweating getting my kids out of the car nor am I freezing running them to get in it. Of course there’s football. I‘d be lying if I said I am a well-read football fan, but growing up in the South it’s hard not to feel the magic of the season here.”

 

If you could have a second home anywhere else in the world, where would it be and why?

“Oh goodness – This is going to sound like a crazy answer, but Georgetown in Washington D.C. My parents are from D.C. and I went to college there as well as grew up visiting. Georgetown is one of my all-time favorite places. The streets are cobblestone. The houses are just gorgeous. They look like townhouses and brownstones you would find in London or New York. You can step out your door and walk to shops, restaurants, even the Potomac river. My first year in college when I didn’t have a car, I would take a 30-minute bus ride down Wisconsin Avenue by myself and walk around all afternoon instead of err studying..”

If you’re interested in working with Jennie, contact her here!