Cookie cutter doesn’t cut it: why a customized approach to real estate marketing wins

Posted on June 14, 2018

Beautiful marketing is our passion, and it shows in both the materials we produce and our ability to achieve record sales every year. From photography to graphic design to print materials to digital advertising, we are obsessed with producing fresh, original, and always custom marketing materials. Being the best is “a thing” for us!

When we see real estate marketing that fits the same format for property after property, we cringe. Every home has its own story that is best told through a creative voice instead of an assembly line. Our marketing staff is not alone in each endeavor; our agents play a huge collaborative role in developing each piece of marketing we release into the real estate universe. At the end of the day, marketing is all about enhancing value.

Our marketing goes beyond just pretty things though. It’s a commitment to understanding the market around each listing, the market as a whole, and how each home fits into both. As a brokerage, we are constantly evaluating, re-evaluating, and discussing the macro and micro changes in the market. Our founder calls it a “think tank environment,” and that’s exactly what it is.

#  #  #

Beacham & Company, REALTORS® is Atlanta’s top-selling luxury real estate office. The firm was founded by Glennis Beacham, one of Atlanta’s most celebrated real estate agents and the only agent in Georgia to sell nearly $2 billion in real estate. The firm has 100 agents who average $7 million in sales per agent, more than any other Atlanta real estate firm. In 2017, the firm achieved record sales for the 11th consecutive year and remained the top-selling office in the city for single family listings sold for more than $1 million. The firm also donated nearly $1,000 per agent to local charities over the course of the year.