Stephanie Pfeffer, Executive Vice President of Luxury Portfolio International, recently visited Beacham & Company to present the Luxury Portfolio marketing program. Pictured left to right, Glennis Beacham, Dac Carver. Stephanie Pfeffer, and Robin LaSure.
This spring, Beacham & Company, Realtors accepted an invitation for membership in Luxury Portfolio International, a unified collection of the world’s most experienced, respected and well-known experts in luxury real estate.
Luxury Portfolio International markets more than 25,000 properties and is the largest network of premier independent brokers – representing luxury properties all over the world. These properties represent the best of the best—83% of Luxury Portfolio International listings are priced more than $1 million.
Luxury Portfolio International utilizes a sophisticated mix of online and offline media to reach 47 million potential luxury home buyers each year. Beginning with thousands of page-one positions on Google through extensive search engine and social media strategies, Luxury Portfolio International places sellers’ properties in front of today’s sophisticated consumers searching for high-end properties online. On the print side, Luxury Portfolio International utilizes publications with high net worth consumers like The Wall Street Journal, Unique Homes, Luxe Interiors+ Design, Veranda, Velocity, Country Life, Opera News, Black Card Mag (the exclusive Visa Black Card publication) and more, to drive qualified prospects to its website (www.luxuryportfolio.com)
The Luxury Portfolio International website offers language translation – the first real estate website to do so – in nine different languages and pricing in 60-plus currencies. These features result in consumers visiting the site from almost every country on the planet each month – 200 different countries or territories on average. And it’s not just any consumer visiting the site – a typical visitor to LuxuryPortfolio.com has a household income of $1.29 million, owns a primary home valued at more than $3.8 million and a secondary home valued at more than $4 million.
The essence of the Luxury Portfolio International network however is its member companies. Each firm is held to a high standard of performance, and measured each year, this powerful network participates in more transactions than any other national franchise organization and/or global real estate organization.
Dac Carver, Vice President and Managing Broker for Beacham & Company, said the company’s new affiliation with Luxury Portfolio International is an important milestone for the firm.
“The member firms of Luxury Portfolio International are some of the stalwarts of the real estate industry,” Carver said. “They are local entrepreneurs who have achieved enormous success in their marketplace by offering exceptional results along with superior service and professionalism. We are proud to stand among them.”
# # #
About Beacham & Company, REALTORS®
Beacham & Company, REALTORS® is a boutique real estate company specializing in luxury real estate. The company was founded in 2006 by Glennis Beacham, one of Atlanta’s most celebrated real estate agents over the last 25 years. The firm has the highest average sales price of any general brokerage company in metro Atlanta and is the top selling office in Atlanta by dollar volume of listings sold. For more information about Beacham & Company, call 404.261.6300.
