Last month, Beacham & Company, Realtors accepted an invitation-only membership in Luxury Portfolio International, a unified collection of the world’s most experienced, respected and well-known experts in luxury real estate.
Luxury Portfolio International markets more than 25,000 properties annually in prestigious publications, and their award-winning website LuxuryPortfolio.com. The collection of properties is unmatched globally and is the largest network of premier independent brokers – representing luxury properties all over the world (see chart at left).
Dac Carver, Vice President and Managing Broker for Beacham & Company, said the company’s new affiliation with Luxury Portfolio International is an important milestone for the firm.
“We are extremely excited about our new affiliation with Luxury Portfolio International,” Carver said. “Unlike other international brands, Luxury Portfolio International is made up of firms who established themselves as the luxury real estate leaders in their markets prior to affiliating with a global brand.
“With other brand affiliations, there is no such means testing so anybody who can buy a franchise is affiliated with the brand. An international brand in the luxury real estate business does not mean much if fewer than half of the firm’s listings are priced less than $1 million. That is not the case with Luxury Portfolio International, which has more than 83% of its listings priced more than $1 million.
Founded in 2005 to market luxury homes to the increasingly savvy affluent consumer, Luxury Portfolio International utilizes a sophisticated mix of online and offline media to reach 47 million potential luxury home buyers each year. Beginning with thousands of page-one positions on Google through extensive search engine and social media strategies, Luxury Portfolio International places sellers’ properties in front of today’s sophisticated consumers searching for high-end properties online. On the print side, Luxury Portfolio International utilizes publications with high net worth consumers like The Wall Street Journal, Unique Homes, Luxe Interiors + Design, Veranda, Velocity, Country Life, Opera News, Black Card Mag (the exclusive Visa Black Card publication) and more, to drive qualified prospects to its website (www.luxuryportfolio.com) for 15-18 minutes to study compelling properties.
The Luxury Portfolio International website offers language translation – the first real estate website to do so – in nine different languages and pricing in 60-plus currencies. These features result in consumers visiting the site from almost every country on the planet each month – 200 different countries or territories on average. And it’s not just any consumer visiting the site – a typical visitor to LuxuryPortfolio.com has a household income of $1.29 million, owns a primary home valued at more than $3.8 million and a secondary home valued at more than $4 million.
The essence of the Luxury Portfolio International network however is its member companies. Each firm is held to a high standard of performance, and measured each year, this powerful network participates in more transactions than any other national franchise organization and/or global real estate organization.
“The member firms of Luxury Portfolio International are some of the stalwarts of the real estate industry,” Carver said. “They are local entrepreneurs who have achieved enormous success in their marketplace by offering exceptional results along with superior service and professionalism. We are proud to stand among them.”
