The new blog is part of Beacham & Company’s ever-increasing emphasis on social media in the marketing of real estate. Beacham now has two members of its marketing team dedicated to social media and the firm was recently named the top company in America for New Media Marketing by Leading Real Estate Companies of the World. The company’s Facebook page has 1,710 “likes,” more than any other Atlanta real estate company.
Beacham’s emphasis on social media is both good for sellers who receive enhanced exposure for their listings and good for Beacham agents who have another vehicle to promote their business. Beacham’s marketing department meets with agents to perform social media assessments and can recommend or perform social media functions on behalf of agents.
“We have some agents who are generating most of their business from social media,” said Blayne Beacham, Director of Creative Services for Beacham & Company, and author of This Photographer’s Life, one of the most visited real estate blogs in the United States. “There are a variety of factors that affect an agent’s ability to convert social media activity to sales. We work one-on-one with agents to help them use social media in a way that will be productive and not take time away from selling.”
FACTS ABOUT BEACHAM.COM
• Visitor traffic is up 74% in 2012 compared to 2011, and is up 114% from 2010
• More than 58% of website traffic in 2012 has come from homebuyers who have found us on search engines using any number of terms such as “Buckhead real estate” or “Atlanta luxury real estate”
• The #1 search engine source for Beacham.com is Google with 68% of all search engine leads
• The top referring site (non-search engine) is Facebook
• After the U.S., Beacham website visitors most often come from these countries (in descending order): United Kingdom, Germany, Canada and India
• Is connected to more than 600 real estate-related websites around the world including WallStreetJournal.com and LuxuryRealEstate.com
# # #
About Beacham & Company, REALTORS®
Beacham & Company, REALTORS® is a boutique real estate company specializing in luxury real estate. The company was founded in 2006 by Glennis Beacham, one of Atlanta’s most celebrated real estate agents over the last 25 years. The firm has the highest average sales price of any general brokerage company in metro Atlanta and is the top selling office in Atlanta by dollar volume of listings sold. For more information about Beacham & Company, call 404.261.6300.
