ATLANTA – The Fall/Winter issue of The Beacham Series was published on Oct. 14, marking the second full year of the magazine’s existence.
The cover of the Fall/Winter issue features a screen porch from a 1920s-era Mediterranean style home on Peachtree Battle Avenue in Buckhead. The home was recently renovated by Favero Fine Homes under the direction of celebrated Atlanta architect Keith Summerour. It is on the market with Beacham & Company senior sales associate Nancy Meister. The list price is $2.99 million.
The Fall/Winter 2008 cover of The Beacham Series
The cover photo was taken by Blayne Beacham, Director of Creative Services for Beacham & Company. Beacham is the principal photographer for The Beacham Series, which is an exclusive publication of Beacham & Company that is published three times a year and is distributed to 25,000 of the most affluent households in metro Atlanta. The magazine is also mailed to more than 1,700 real estate brokerage companies in 64 countries.
The first issue of The Beacham Series was published in February 2007. Since then, the publication has tripled in size and the distribution has more than doubled.
Beacham & Company founder Glennis Beacham credits the magazine with being a key component in the success of her two-year old company, which has sold more residential real estate by volume in Buckhead’s $1 million and up market than any other real estate office in 2008.
“My staff knows that I am fond of saying, ‘we’re going to wear the dress that got us to the prom,’ to describe our unwavering commitment to providing our clients with the finest marketing in Atlanta real estate,” Beacham said. “In a lot of ways, The Beacham Series is the prom dress I’m always talking about because it is the most important marketing piece we produce.
“The residual benefits we get from the magazine are immeasurable and we are very proud to be the only real estate company in Atlanta to produce a real estate publication of this quality that reaches such a targeted audience of homeowners and real estate professionals. It truly gives us an advantage that no competitor can match.”
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