Beacham & Company, REALTORS® listings for sale were viewed more than 1.3 million times on social media and other marketing outlets over the last 30 days – a record for the firm. In addition, the firm experienced more than 100,000 interactions with consumers who expressed interest in Beacham’s listings which was also a record. The historic…
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The Zestimate. Zillow’s infamous estimator of real estate values doesn’t seem to bother home buyers, but it sure does send many homeowners through the roof with its incongruous home valuations. Even Zillow admits its Zestimate is wrong more than 50% of the time and frequently by as much as 10% of a home’s value. On…
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From Inman News For the third year in a row, for-sale-by-owner (FSBO) transactions accounted for only 8 percent of recent home sales, the lowest share that the National Association of Realtors (NAR) has recorded in its annual Profile of Home Buyers and Sellers since the report was first released in 1981. FSBO sales hovered between 12 percent…
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The average sales price of condos and townhomes in Atlanta outpaced the increase in the average sales price for single family detached homes over the last nine months – something that almost never happens. Typically, single family detached home sales prices rise faster than those for multi-family primarily due to land value appreciation. What’s going…
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Seasoned agents know that if the list price isn’t right on a home for sale, no amount of promotional marketing – regardless of how beautiful – can overcome it. Today’s buyers are more value conscious than ever and a recent look at internet metrics indicates that a price reduction might be the best marketing a…
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Beacham & Company, REALTORS® unveiled a new look website in early March and the results are in; you like it! The site experienced a 15% surge in traffic in March and established new records for site visits last month. The redesign featured greater emphasis on video, real estate-related stories, more interactivity, and a cleaner overall…
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PHOTO CAPTION: Attorneys Zach McElveen and John Hocutt of Campbell and Brannon closing attorney firm discuss how the cyberattack on the City of Atlanta’s computer systems is affecting water service payments and real estate closings at Beacham & Company’s weekly sales meeting on April 10, 2018. Story from Campbell and Brannon On March 22, 2018,…
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The Spring 2018 issue of The Beacham Series magazine publishes in early April with a fresh look, features and editorial content. The new issue will include a first-ever editorial section including interviews with local Atlanta lifestyle celebrities. The magazine cover features the home at 555 Argonne Drive, known as Spotswood Hall, in Buckhead. Spotswood Hall…
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On one hand, we’ve seen record low housing inventory, multiple offer mania, and year-over-year average home sales price increases approaching double digits. On the other hand, we saw 2,000 listings expire on Jan. 1, single family detached home sales in Atlanta down to start 2018, and year-over-year average home sales price declines in some of…
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We are officially in the season of multiple offers for many properties, especially those below $750,000. Navigating multiple offers is best done by one of our Beacham agents. Here’s why: • Escalation clauses often come into play and have both positives and negatives for buyers (and sellers). Even some agents aren’t comfortable with them. Our…
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