Essential workers are on the top of all our minds these days. As a way to thank them publicly, the marketing department at Beacham and Company, REALTORS® created an original, in-house illustration for social media; which then shifted to yard signs. All of our agents purchased signs and handed them out to their neighbors, past clients, current clients, family and friends. These custom-made signs are posted in front yards all around Atlanta for healthcare and essential workers to be reminded of the immense value they add to our worlds. One of our agents, Lindley Knight, placed a sign in her clients yard and received a text shortly after saying, “Ever since you put the thank you sign in my front yard, everyone on my street has been asking where I got it and that they all want one!”. One of our mother daughter teams, Douglas and Charlotte Perry, distributed over forty signs to clients all over the Atlanta area. “We absolutely love the signs that Beacham & Company created to honor the frontline workers. We were proud to share them throughout the city with our clients who were all so eager to post them! Everyone is forever grateful to these selfless men and women,” said the Perry Team.
The first few weeks of quarantine was difficult for everyone. Starting kids on a new home school routine, working remotely, bartering with neighbors for toilet paper and avoiding supermarkets at all costs quickly became the new normal. The real estate market shifted drastically. Homes were taken off the market, showings cancelled and closings became virtual; we had to adapt. As a company, our primary goal is to provide our agents with the necessary tools and ideas to market properties that consistently stand out among other Atlanta firms. Virtual showings, live stream open houses and curbside closings have become a seamless process at Beacham. New listings are posted daily and our in-house photography is back in full swing following safety protocols. Summer 2020 may become the new Spring market–busy and full of new opportunities.