We sprung on spring! Beacham & Company, REALTORS® got off to a jackrabbit start this spring as evidenced by a 46.9.% increase in closings and dollar volume sold in April compared to the same month a year ago. In addition, the firm set records for most closings and dollar volume sold in any month in the company’s history.
Beacham appeared to defy the odds because preliminary closing numbers for the entire Atlanta MLS showed the market down 16.8% in April vs. April 2017. The final numbers for the market should improve since some brokerages are slow to report sales, but continued contraction of housing inventory should keep the percentage in the red. Closings of homes for $1 million or more were down even more than for all price ranges at 18.9%. Beacham once again sold more homes in the $1 million-plus price range in Buckhead than any other firm including those with thousands of agents.
Reasons for Beacham’s ability to buck overall market trends were numerous. The firm released a new website in March which led to an unprecedented surge in digital activity. Additionally, Beacham released its’ latest issue of The Beacham Series magazine in early April which generated more positive reviews and new business than any previous edition. Other recent new initiatives such as the firm’s Beacham 360 approach to marketing listings as well as collaborative internal support for agents to best position listings and to win multiple offer situations made a huge difference as well.
Beacham’s April sales were particularly strong in Buckhead and inside the I-285 Perimeter. Overall, MLS areas where sales were up in April included the Atlanta Westside, Midtown, East Cobb, and Historic Vinings. The market remained hard to encapsulate however, as some homes received multiple offers and others lingered on the market.
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Beacham & Company, REALTORS® is Atlanta’s top-selling luxury real estate office. The firm was founded by Glennis Beacham, one of Atlanta’s most celebrated real estate agents and the only agent in Georgia to sell nearly $2 billion in real estate. The firm has 100 agents who average $7 million in sales per agent, more than any other Atlanta real estate firm. In 2017, the firm achieved record sales for the 11th consecutive year and remained the top-selling office in the city for single family listings sold for more than $1 million. The firm was also donated nearly $1,000 per agent to local charities over the course of the year.