Beacham & Company, REALTORS® unveiled a new look website in early March and the results are in; you like it!
The site experienced a 15% surge in traffic in March and established new records for site visits last month. The redesign featured greater emphasis on video, real estate-related stories, more interactivity, and a cleaner overall layout. It’s the fourth major iteration of the Beacham website although the site is constantly changing and being upgraded to improve the user experience. Just as the site was launched, Beacham received another in a long line of international award for it’s website, this time from Leading Real Estate Companies of the World.
Visits to the Beacham website come from a variety of sources, but the most come from search engines – an indication of how much Google and others like the content-rich Beacham website. The website also receives a significant amount of traffic from social media outlets such as Facebook, Instagram, and Pinterest. Beacham leads all real estate offices in Atlanta in terms of total social media followers.
The Beacham website receives most of its website traffic from mobile users so extra attention was given to the mobile user experience. The Beacham app was also updated and is achieving a significantly higher adoption rate than previous apps.
Beacham & Company’s website traffic is also up year-to-date which has traditionally translated into record sales and last month was no different. Beacham closings rose 8.8% in March compared to the same month a year ago while the rest of the market dropped 10.2% according to the Atlanta Realtors Association. Lack of sufficient housing inventory was blamed; the number of homes are the market was down 26.5% in March from a year ago.
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Beacham & Company, REALTORS® is Atlanta’s top-selling luxury real estate office. The firm was founded by Glennis Beacham, one of Atlanta’s most celebrated real estate agents and the only agent in Georgia to sell nearly $2 billion in real estate. The firm has 100 agents who average $7 million in sales per agent, more than any other Atlanta real estate firm. In 2017, the firm achieved record sales for the 11th consecutive year and remained the top-selling office in the city for single family listings sold for more than $1 million. The firm was also donated nearly $1,000 per agent to local charities over the course of the year.