Beacham & Company, REALTORS® listings for sale were viewed more than 1.3 million times on social media and other marketing outlets over the last 30 days – a record for the firm. In addition, the firm experienced more than 100,000 interactions with consumers who expressed interest in Beacham’s listings which was also a record.
The historic milestones were achieved using a mix of Facebook, Instagram, Pinterest, Twitter, and LinkedIN along with proprietary apps, data mining, cross promotional marketing partnerships, search engine optimization (SEO), affinity databases, and print publications. The firm’s viewership increase was more than 100 percent from the previous 30-day period on one of the firm’s top sources of traffic, Facebook. Historically, increases of such magnitude are a favorable predicter of future sales which isn’t surprising in this case since the housing market is heading into the busiest months of the entire year in May and June.
The analytics for listing viewership were catalogued from a vast number of sources with the lion’s share from Facebook and Beacham marketing partnerships. The data showed that the most popular page on the Beacham website was the firm’s weekly price reduction page which saw a 250% increase in views from a year ago. It is now the single most viewed page on the Beacham website, a sign that the real estate market has become especially value conscious over the last 12 months.
Beacham & Company is enjoying another record sales year; the firm’s closings are up 22.4% in the first quarter of 2018 from the firm’s previous first quarter record. The firm set all-time records for closings in each of the first three months of the year. Conversely, the entire Atlanta market saw no increase in closings in the first quarter compared to the first quarter of 2017 which was primarily blamed on persistently low inventory.
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Beacham & Company, REALTORS® is Atlanta’s top-selling luxury real estate office. The firm was founded by Glennis Beacham, one of Atlanta’s most celebrated real estate agents and the only agent in Georgia to sell nearly $2 billion in real estate. The firm has 100 agents who average $7 million in sales per agent, more than any other Atlanta real estate firm. In 2017, the firm achieved record sales for the 11th consecutive year and remained the top-selling office in the city for single family listings sold for more than $1 million. The firm was also donated nearly $1,000 per agent to local charities over the course of the year.