Beacham listings set to go behind ‘The Great Firewall’ of China

Posted on March 30, 2018

Beacham & Company, REALTORS® will give its’ clients another advantage over competitors when our listings go online from within “The Great Firewall” of China later this spring through a partnership with Leading Real Estate Companies of the World (LeadingRE).

LeadingRE has developed a Chinese-version of the organization’s website that will be hosted in China. The website was created because it is difficult for Chinese consumers to access websites not hosted in China as they are subject to a problem humorously called “The Great Firewall of China.” Websites not hosted in mainland China frequently experience slow load times and occasional blocks. When launched later this spring, the new website will enable Beacham listings to reach 618 million active online consumers in mainland China. The website will be exclusive to members of LeadingRE.

The website will be translated to Mandarin by a professional staff in China due to the small percentage of mainland Chinese who can read English and to provide a localized browsing experience. Online inquiries will be managed by local Mandarin-speaking real estate professionals, providing a quick response time. These representatives then create a direct, vetted and meaningful introduction to Beacham listing agents.

Reaching Chinese consumers – particularly China’s wealthy – is critical because 90 million Chinese search for property online every month. In addition, more than 60% of China’s wealthy are engaged in overseas investment or immigration. The National Association of REALTORS® reports in their latest home buyer study that China is among the top three source countries for international home buyers in Georgia.

Beacham listings have been featured on Chinese real estate website for years but the new LeadingRE site offers a more Americanized online experience including enhanced imagery, graphics and content.

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Beacham & Company, REALTORS® is Atlanta’s top-selling luxury real estate office. The firm was founded by Glennis Beacham, one of Atlanta’s most celebrated real estate agents and the only agent in Georgia to sell nearly $2 billion in real estate. The firm has 100 agents who average $7 million in sales per agent, more than any other Atlanta real estate firm. In 2017, the firm achieved record sales for the 11th consecutive year and remained the top-selling office in the city for single family listings sold for more than $1 million. The firm was also donated nearly $1,000 per agent to local charities over the course of the year.