When is the best time to list your home?
You may have heard the spring is the best time to list your home because then you can take advantage of “the spring market.” On the other hand, have you ever thought about how far in advance spring home buyers start researching new homes?
According to the National Association of Realtors, 88 percent of home buyers use the internet in their home search and 40 percent of those consumers find their home online. This research is valuable because it shows that the website where your home is listed plays a key role in purchase decision. It also highlights the fact that consumers spend 12 weeks researching properties before they choose to commit to a home.
At Beacham & Company, we often educate our clients and agents about something we like to call “the January Effect.”
What is “the January Effect?”
Showing Time did a nationwide survey of real estate brokerage websites and found that the greatest increase in internet traffic for these sites occurs in January.
They know this because real estate brokerage sites use an appointment setting software that tracks data analysis patterns over the years.
When clients come to us for advice on the best time of year to put their home on the market, we recommend listing early in January to beat the flood of competition from sellers waiting until spring. January is the low point for housing inventory in Atlanta for the year. Just as buyers’ interest starts to peak, there are fewer homes listed. This makes January the “perfect storm” for selling your home.
Home buyers want the purchasing process to be easy. Listing your home in January increases the possibility for home buyers to find their dream home right off the bat, alleviating the stress of their home search.
Just in case the research hasn’t convinced you to list your home early, we have further proof.
Beacham & Company continues to set the pace in the Atlanta real estate market because we understand the value of “the January Effect.” Our award-winning website is highly visible online and strategically features every home for sale in order to get maximum reach to qualified audiences.
Contact us today to learn more about what our agents can do to help you get the most out of your home sale. We promise to always look out for your best interest.
