Beacham & Company Takes Atlanta Real Estate Market By Storm In 2007

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ATLANTA – Eight months ago, Glennis Beacham had seen enough of what national conglomerates were doing to water down some of Atlanta’s most respected and formerly independent real estate companies that had been purchased in recent years.

Beacham, the longtime top company-wide agent at Harry Norman, REALTORS®, was disappointed by the increasing use of a one-size-fits-all approach to marketing Atlanta real estate, particularly what it meant for homes listed in the $2 million and up price range.

In November 2006, Beacham decided to open her own independent real estate firm, Beacham & Company, REALTORS®, which would cater to the discerning needs of the Atlanta luxury real estate market.

As is the case with most visionaries, Beacham has been handsomely rewarded for her foresight. Over the first six months of 2007, Beacham & Company has rocketed to the top of the Buckhead real estate market and staked a significant claim as Atlanta’s premier luxury real estate firm.

Consider these milestones achieved by Beacham & Company in just the first six months of 2007:

Top selling listing broker in Buckhead in the $2.5 million and up price range with 35% of listings sold
#1 listing broker in north Atlanta for homes $4 million and up
#2 overall listing broker in Buckhead with nearly $240 million listed
Highest average listing sales price in Buckhead ($1,575,285) among companies with at least 10 sales
Highest average sales price of any general brokerage real estate company in north Atlanta at $1,390,339 (all price ranges)

Dac Carver, Executive Vice President and Managing Broker for Beacham & Company, credits much of the company’s early success to its marketing, particularly the company’s website and The Beacham Series, the company’s coffee-table quality magazine for high-end properties. However, the reputation of the company’s founder has had more of an impact than anything, Carver said.

“This company is just seven months old but its reputation has been developed over the course of the last 15 years of Glennis’ career in Atlanta real estate,” Carver said. “She is known for producing consistent results for her clients and that hasnÕt changed. In fact, with the company producing these kinds of numbers over the first six months of the year, I would say her reputation and that of her company has only grown more impressive.”

Beacham and Company, REALTORS® is a full-service real estate company specializing in the Atlanta luxury real estate market. The company was founded in 2006 by Glennis Beacham, one of Atlanta’s most prolific real estate agents over the last 15 years. For more information about Beacham and Company, REALTORS®, go to beacham.com or call 404.261.6300.

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